The flower fronted corner of Rue de Rivoli where the Marais takes its Spritz, from breakfast until 2am.
Published Nov 7, 2025 · Last reviewed Mar 30, 2026 · By Sofia Reeves
La Favorite sits at 4 Rue de Rivoli, directly across from the Saint Paul metro exit on Line 1, and announces itself before you reach the door. The facade disappears under banks of artificial blooms, the awnings glow pink, and the terrace chairs point at the busiest pedestrian corner in the lower Marais. Behind the flowers runs a proper all day brasserie bar: open every day from morning until 2am, with a cocktail and Spritz list that takes over once the coffee crowd clears.
The right visitor wants a long terrace session at the center of the Marais, an aperitif hour that slides into dinner, or a weekend brunch with a Spritz beside it. The wrong visitor wants quiet or a bargain; this corner trades on location and looks, and Tripadvisor reviewers repeatedly note that you pay Rivoli prices for the privilege.
The terrace is the main event, wrapped around the corner under the flower covered awning with a clear view down Rivoli. Inside, the room runs warm and plush: pink florals, brass details, banquettes, and a long zinc style counter that handles the evening crowd. Privateaser describes the decor as retro American diner crossed with Parisian brasserie, and the description holds; it photographs loudly and feels softer in person.
Order from the Spritz menu; the house runs a dedicated Spritz selection and it is the drink the room was built around. The happy hour, Monday to Friday from 18:00 to 20:00, prices pints around 7 euros and cocktails around 8 euros according to Schlouk Map, which makes it one of the more reasonable aperitif windows on this stretch of Rivoli. Outside that window expect standard Marais corner pricing, with soft drinks already at 7 euros.
Skip the wine list if you came for depth; neighboring La Buvette exists for that. The kitchen runs generous brasserie plates all day and a weekend brunch that Yelp reviewers rate as the strongest reason to come before dark.
Daytime belongs to shoppers and tourists working the Rivoli stretch, plus laptop free locals on coffee. The shift happens at 18:00 when the happy hour starts and the after work crowd claims the terrace; by 21:00 the room leans young, social, and dressed for photos. Weekend brunch brings groups and a long queue for terrace tables, a pattern Tripadvisor and Yelp reviews flag consistently.